Understanding Candidate Behaviour

"Beyond Company Pages: Reaching the Right Audience"

• Diversify Your Platforms: Explore a variety of professional networks, and industry-specific recruitment specialists. Don't rely solely on your company website or social media.
• Decode Internal Jargon: Avoid industry-specific terms or internal jargon that might alienate potential candidates. Craft job descriptions with clear and universally understood language.

Crafting Candidate-Centric Advertisements

"Speak the Candidate's Language"

• Focus on Benefits: Instead of merely listing responsibilities, highlight the benefits of joining your company. What makes your workplace unique and appealing to potential candidates?
• Use Inclusive Language: Foster a sense of belonging by using inclusive language in your job ads. Appeal to a diverse pool of candidates and promote a culture of equality.

Maximising Social Media Impact

"Beyond the Scroll: Capturing Attention"

• Optimize Social Media Content: Tailor your job ads for social media platforms by using eye-catching visuals, concise language, and relevant hashtags. Ensure your posts are shareable to expand reach.
• Engage Your Network: Leverage employee networks and encourage them to share job postings. Employee testimonials and experiences can enhance the appeal of your workplace.

A Candidate's Perspective

"Walking in Their Shoes"

• Streamline Application Processes: Simplify the application process. Lengthy forms or unclear instructions can deter qualified candidates. Make it easy for them to express interest.
• Provide Insights into Company Culture: Offer glimpses into your company's culture through storytelling, employee testimonials, or virtual tours. Candidates want to envision themselves as part of your team.

Filling vacancies doesn't have to be a daunting task. By understanding candidate behaviour, crafting candidate-centric job advertisements, maximising social media impact, and adopting a candidate's perspective, you'll not only attract top talent but also create a positive recruitment experience for all.

For personalised guidance and support, feel free to reach out to Valeco Recruitment. We're here to help you unlock the potential of your recruitment strategy.