The job market has shifted dramatically. Today, qualified candidates have options. In this environment, treating applicants like faceless resumes is a recipe for disaster. Here's why prioritizing communication and feedback throughout the hiring process is essential:

The Candidate Experience Matters: Imagine applying for a dream role, prepping for interviews, then...radio silence. Weeks go by with no updates. You reach out – nothing. This is a frustrating and disrespectful experience that leaves a sour taste in a candidate's mouth. Remember, even if they aren't chosen, a positive experience can turn them into a brand advocate.

It's About Respecting People's Time: Candidates invest significant time and effort in the application process. Leaving them hanging shows a lack of respect for their time and professionalism.

Avoid Burning Bridges: Remember, today's rejected candidate might be tomorrow's perfect hire for a different role. A negative experience can damage your employer brand and make it harder to attract top talent in the future.

Consider the Repercussions: Think of the candidate who went through the interview process, only to be left hanging while the hiring manager vacationed. Now imagine they've been made redundant, and this is their only opportunity. The frustration and potential financial hardship caused by poor communication can be immense.

So, How Can We Do Better?

Clear Communication: Set expectations upfront about the application process and timelines. Let candidates know what to expect, including when they can expect to hear back, even if it's just to thank them for their interest.

Prompt Feedback: Even if a candidate isn't chosen for the specific role, offer brief feedback on their application. This shows courtesy and can be valuable for their future job search.

Utilise Technology: Applicant Tracking Systems (ATS) can streamline communication and keep candidates informed throughout the process.

By prioritising clear communication and timely feedback, companies can improve the candidate experience, build a strong employer brand, and ultimately hire the best talent.